Beware of the network marketing opportunity that promises a 100% no-fail system that will have you making money within 24 hours. I am sure you have seen offers for a pre-built website, along with pre-written ads and emails to drive targeted leads to your turn-key money machine. But, do these businesses opportunities really work?

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There are millions of products and opportunities being pitched on the internet every day. You may have the best product or opportunity around, but how do you keep your offer from getting lost in the shuffle? You can drive thousands of leads to your website, but if you don’t have a sales letter that stands out from the crowd, you won’t get the click throughs you need to succeed at network marketing. So, how do you write effective sales copy?

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The statistics are almost enough to make you forget all about the idea of starting an on-line network marketing business. You’ve heard all of the negatives: 90% or more failure rate; people losing their money on scams; an over-saturated market; pyramid schemes; inflated claims; government investigations. I am here to tell you that the horror stories you have heard about network marketing are true. So are many of the success stories. So what will ensure success instead of failure? You!

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If you’ve been in network marketing for any length of time, I am sure you’ve heard the term “niche marketing.” But, do you really know what a niche is, or whether or not you’ve found yours? According to Miriam Webster, a “niche” is a place, employment, status, or activity for which a person or thing is best fitted, as in “finally found her niche”, or a specialized market.

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The two components of network marketing are, well, networking and marketing. Networking is all about building relationships with lots of people. Marketing is about selling — whether you are selling yourself, your business opportunity or your product. Your website doesn’t have to be huge in order to sell successfully. In fact, some of the websites with the highest conversion rates are little more than a sales letter. So, how do you build a successful website for your network marketing business? I’ll show you how in 7 easy steps.

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Many people fail at network marketing because they don’t know what their leads are looking for. You find a great product line and a great company. You are on fire with the potential. You understand the compensation plan, and see the money pouring into your bank account already. You immediately set out trying to sell people on your products and your opportunity. You tell your brother, George. He isn’t interested. You tell your sister Kate. She isn’t interested either. You tell your best friend. He laughs at you. So, you find yourself sitting at the dining room table looking at your list of names and contacts, and can’t bring yourself to dial the phone another time. Congratulations! You have reached the point where 98% of network marketers crash and burn.

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1. Unreasonable Claims

“Become a millionaire in 90 days.” “Make your riches working 3 hours a week.” You’ve seen the inflated claims. These are especially designed to appeal to the down and out desperate, wondering how they are going to put food on the table. Unfortunately, most of the programs making these claims ask you to pull out your credit card immediately in order to join the “sure deal” they have to offer.

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OK, I lied — well, not on purpose. Perhaps I should say “I changed my mind.” In Part 4 of this series “Power Your Business Through Positive Thinking” I said that we would deal with the final step — action — in Part 5. But, I realized that, while action is definitely important and you won’t get anywhere until you act, there is another important step to take before acting. You have to have a plan. (more…)

In Part 4 of the series we are going to talk about planting seeds. Your mind is a fertile garden. What you plant in it will grow. Or, perhaps more accurately, what is planted in it will grow. If you want to reap the harvest you desire, you have to make sure you plant the right seeds.

“Imagination is the true magic carpet.”

–Norman Vincent Peale

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“The creative mechanism within you is impersonal. It will work automatically and impersonally to achieve goals of success and happiness, or unhappiness and failure, depending upon the goals which you yourself set for it. Present it with ’success goals’ and it functions as a ’success mechanism’. Present it with negative goals, and it operates just as impersonally and just as faithfully as a failure mechanism. Like any other servomechanism, it must have a clear-cut goal, objective, or problem to work upon. The goals that our own creative mechanism seeks to achieve are MENTAL IMAGES, or mental pictures, which we create by the use of the Imagination.” — Maxwell Maltz, Psyco-Cybernetics

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