I'll be adding some exciting content here soon!
I'll be adding some exciting content here soon!
Remarkable marketing is the art of building things worth noticing right into your product or service... if your offering itself isn't remarkable, it's invisible. -- Seth Godin, Purple Cow
Many people have the mistaken idea that owning your own business is easy and doesn’t take any time since, after all, everyone says you can get rich in a few hours a week, right?
Wrong! At least, in the beginning that’s wrong. If you approach your Network Marketing Home Business with that attitude, I can almost guarantee you that you will fail. (more…)
You’ve read the promotional materials. You’ve talked to your sponsor. You are tired of working day in and day out for someone else. You want to take the leap, but you don’t want to get burned. How do you know if this is the right opportunity for you?
What is network marketing? Many people equate marketing with selling, but the truth is marketing is not selling. It’s actually quite different.
“Selling is getting rid of what you have, and marketing is having what you can get rid of.”
Theodore Levitt, Harvard University
Can you see the difference between the two? (more…)
Beware of the network marketing opportunity that promises a 100% no-fail system that will have you making money within 24 hours. I am sure you have seen offers for a pre-built website, along with pre-written ads and emails to drive targeted leads to your turn-key money machine. But, do these businesses opportunities really work?
There are millions of products and opportunities being pitched on the internet every day. You may have the best product or opportunity around, but how do you keep your offer from getting lost in the shuffle? You can drive thousands of leads to your website, but if you don’t have a sales letter that stands out from the crowd, you won’t get the click throughs you need to succeed at network marketing. So, how do you write effective sales copy?
The statistics are almost enough to make you forget all about the idea of starting an on-line network marketing business. You’ve heard all of the negatives: 90% or more failure rate; people losing their money on scams; an over-saturated market; pyramid schemes; inflated claims; government investigations. I am here to tell you that the horror stories you have heard about network marketing are true. So are many of the success stories. So what will ensure success instead of failure? You!
If you’ve been in network marketing for any length of time, I am sure you’ve heard the term “niche marketing.” But, do you really know what a niche is, or whether or not you’ve found yours? According to Miriam Webster, a “niche” is a place, employment, status, or activity for which a person or thing is best fitted, as in “finally found her niche”, or a specialized market.
The two components of network marketing are, well, networking and marketing. Networking is all about building relationships with lots of people. Marketing is about selling — whether you are selling yourself, your business opportunity or your product. Your website doesn’t have to be huge in order to sell successfully. In fact, some of the websites with the highest conversion rates are little more than a sales letter. So, how do you build a successful website for your network marketing business? I’ll show you how in 7 easy steps.
Many people fail at network marketing because they don’t know what their leads are looking for. You find a great product line and a great company. You are on fire with the potential. You understand the compensation plan, and see the money pouring into your bank account already. You immediately set out trying to sell people on your products and your opportunity. You tell your brother, George. He isn’t interested. You tell your sister Kate. She isn’t interested either. You tell your best friend. He laughs at you. So, you find yourself sitting at the dining room table looking at your list of names and contacts, and can’t bring yourself to dial the phone another time. Congratulations! You have reached the point where 98% of network marketers crash and burn.
1. Unreasonable Claims
“Become a millionaire in 90 days.” “Make your riches working 3 hours a week.” You’ve seen the inflated claims. These are especially designed to appeal to the down and out desperate, wondering how they are going to put food on the table. Unfortunately, most of the programs making these claims ask you to pull out your credit card immediately in order to join the “sure deal” they have to offer.
