There are millions of products and opportunities being pitched on the internet every day. You may have the best product or opportunity around, but how do you keep your offer from getting lost in the shuffle? You can drive thousands of leads to your website, but if you don’t have a sales letter that stands out from the crowd, you won’t get the click throughs you need to succeed at network marketing. So, how do you write effective sales copy?

We are emotional creatures. As much as we would like to say that we are logical and think things through before acting, the truth is, our responses are usually dictated by our emotions. In order to write effective sales copy, you have to be a bit of a psychologist. You need to determine who your market is, and what they desire.

If you are selling weight loss products, for instance, you know that your target audience consists of those who feel they need to lose weight. You could stop right there and write your sales copy with that one idea in mind, but you might miss out on a lot of potential clients. Notice I didn’t say people who need to lose weight, but people who feel they need to lose weight. Oftentimes someone we think has achieved their perfect weight is looking to lose just a few more pounds. On the other hand, people we think need to lose weight may be perfectly happy with themselves just the way they are.

The next question to ask yourself is “why?” Why does a person want to lose weight? Do they just want to be skinny? Probably not. You see, the weight itself isn’t the issue. It’s what not having the weight will do for them. There are several reasons people may want to lose weight. A few that come immediately to mind are: Health benefits, increased popularity and improved appearance.

Still, these aren’t necessarily emotional trigger points. Again, ask the question “why?” Why would someone want greater health, increased popularity or improved appearance? Look at this as a problem/benefit equation.

Problem: Fatigue and health issues.

Benefit: Increased energy, stamina and strength, and reduced obesity-connected aches, pains and illnesses.

Problem: Low self-esteem, feeling unloved and unpopular.

Benefit: Increased confidence, popularity and friends.

Problem: Feeling unattractive, lonely, lack of social interaction.

Benefit: Improved physical appearance, more attractive to others, fulfilling social life.

Once you have established the problem, and stated the benefit, your potential customer is ready to hear about the solution — your product.

The biggest emotional desire is the avoidance of pain. If you can find the pain in the problem you are trying to solve and write about that, you can write effective sales copy in network marketing.